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 Music Industry Day at Derby Dance Centre

article 0105 added 21.03.06 words: Fierce Freas technical: QED

 

Derby Dance Centre continues to be something of an oasis of hope for arts and culture in the city centre, fighting back against the forces of apathy and commercial intoxication that many a resident finds it all too easy to succumb to.

Joe BrownGod bless it, then, for hosting another Music Industry day last Saturday, in which musically-oriented members of the local community could come (for free) to participate in seminars and workshops, and be entertained by an array of live performances by local artists.

A lot bigger than last year’s Music Industry event as I remember it, there were four arenas in which local community figures and guest speakers provided support and advice to the grateful public: after registering in the lobby, visitors were welcomed by DJ Gidge (Off The Hook living legend) and master of ceremonies Yogi (probably Derby’s biggest MC) in the café area, where live performances entertained the crowds throughout the entire afternoon.

The seminars, hosted by figures such as John Hart (experienced musician, now with Access To Music, a national music development agency), Devon Daley (once a significant local media figure, now producing for 1Xtra) and Spencer Wells (Derby City popular music officer), covered several ground-level subjects on the music industry: ‘Guerilla Marketing’, ‘Markets For Your Music’, ‘Producer, Promoter, Publisher’ and ‘Are You Ready To Be Famous?’.

Though each seminar was brief (mostly about 40 minutes), guest speakers such as Thad Baron and ‘Matt @ Dat’ (both in artist management and promotion), Laura Lucanz (music manager for 1xtra) and Blade (longstanding UK rapper spanning pretty much the entire twentieth century) gave in-depth knowledge and wisdom to each audience on the topic at hand, answering questions and contributing to discussions regarding both local and national issues.

Alex BloodAside from the seminars in the theatre, the meeting room upstairs held several ‘Music Surgeries’ with practical demonstrations on ‘How to…’, including making beats, music business skills, approaching a venue and making the most of Myspace.com. With guests from music media and events organisations such as On The One (Derby), Pedestrian (Midlands) and The Y (Leicester), these workshops were a helpful community-orientated addition to the wider spectrum of attractions.

Throughout the day visitors also had the chance to visit the Music Market Place in studio 1, where stalls from the Arts Council, On The One, Pedestrian, the Princes Trust and Derby College provided information or a point of contact for people wishing to be involved in local music projects, whilst upstairs independent musicians and performers could submit applications to this year’s ‘On Yer Mikes’ competition, sponsored by Egg, which culminates in a showcase at the Assembly Rooms later this year.

Highlights of the day for me were listening to Blade’s seemingly endless stories of being chased by security guards and meeting Public Enemy, then relaxing in the café area to watch Alex Blood (local MC featuring at Ill Behaviour this month) and Kezia (intensely moving acoustic singer, winner of last year’s ‘On Yer Mikes’). The sound quality was surprisingly very good in the café, and the dozen acts that played, from local youngsters Zero Tolerance to nationally acclaimed beatboxer Petebox and pride of Derby DJ Angelo, all had a very clear and solid sound, making all performances refreshing and seriously entertaining.

Thanks to Egg’s ‘Developing Local Talent’ programme, the Turn It Up music development programme, Baby J, all the artists and professionals who appeared at the event, Derby City Council, and of course all the wonderful staff at Derby Dance for putting on this fantastically constructive event – let’s hope people start waking up to how much talent there is in Derby.

Music Industry Day

- Fierce Freas

Kezia

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