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Let’s look at Hip Hop as a tree, you have a seed which creates the genre then it branches out to represent the leaves. And just as the leaves fall another leaf has grown, but what happens to that fallen leaf? In Hip Hop the more established you become you create a seed of your own and nurture it, doesn’t nature do the same? Doesn’t it take man to plant that seed in the first place?
D.2.1 is doing just that. With the empire of Black Mobb Entertainment he’s already branched out and created an impact to the scene in his own way. Having collaborated with some of the finest UK rappers before even marking down his territory, D.2.1 has a marketing strategy of his own and is now nurturing his musical seed with UK’s own naturist, The Industry.
Although D.2.1 represents Hip Hop, he will always entertain with conscious lyrics, "my music is like a window into me…just me talking to myself in my head on paper".
Promotional tactics continued when D moved back to the UK, and whilst promoting material on road he became no stranger to the stage, with performances at the likes of Elysium, Oceans, Sugar hut, Madaam Jojo’s, Funky Buddah. But the most memorable set was at Mean Fiddlers Jump Off event, "I was so hyped cause I knew I could destroy the dude I was spitting against but when I got on stage I just overloaded…. I don’t even remember if I was actually rapping or just screaming at the dude off beat over a beat! I got booed and then the kid just killed me and told me to go back to New York. I was not happy."
D.2.1 later set up independent record label, Black Mobb Entertainment, where he has released various mix tapes including the ‘Pain Mix Tape’ and has shifted 40,000 units single handily, "The feed back is what keeps me going really sometimes it’s hard to gauge cause I’m always meeting first time potential fans"
Although UKHH has been progressing rapidly over the last few years, the industry can be harsh because there still is no established and steady market. Having lived in the States most his life D has perfected his craft whilst being surrounded by US influences and may be critised on his deliverance of rhymes, "it gets held against me as well helps me at times but its like if you’re real you win, people over for being you. I hustle hard, period. That’s what people love about me. I got love for UK so I rep UK. Simple" Unfazed D.2.1 can see a positive outcome for UKHH but the lack of industry support can destroy ambitions, "there’s not enough support for Hip Hop in UK, period. That’s why even though I sometimes hate I gotta love Channel U, they give you that platform if you are willing to play their game. Gotta shout my homie 279 [Choice FM DJ] BIG! I guess we gotta reach higher to get shine in ‘08".
"we all been going through the same struggles and temptations for all of time. I just tell what I been through."
With this in mind D2.1 has a full agenda for 2008, "my focus is on the ‘Pain’ album for as long as it takes… I’m recording three more long players now with three producers, features will be coming, more mix-tapes more hustle. Yup a long year!"
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© ukhh.com 2008