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 Keltech & Johnny B Interview

interview 0167 added 25.12.03 words: 2hip technical: QED


2hip: Right then, first off for people who haven't heard of you two, let the people know what your about.

Keltech and Johnny BJohnny B: In a nutshell we are a rapper & deejay tag team who grew up together on the same estate in Cardiff City. We've been making tunes together since we were kids, playing gigs and releasing records on various labels over the years.

Keltech: Old school style skills, Just a DJ and a rapper having the time of their lives.

Johnny B: My involvement in the Cardiff Hip Hop scene stretches way back to 1984 when I was just 8yrs old, I was in a crew called 'The Street Snakes' they were the baddest B-Boys in the country at that time. They were all older than me about 16 or 17 years old, I was like their little mascot. We use to go out buskin in different town centres putting our Kangols and caps down on the pavement to collect money.

After that apart from doing all the normal things a boy does whilst growing up I would be found rapping & beatboxing where ever I could find a spot to flex my skills.

I spent most of my time during the 90's in various Hip Hop crews and collectives where I lived in the St Mellons area of Cardiff with Welsh Hip Hop Legend's DJ Jaffa & 4 Dee, we had a crew called 'The Underdogs' with over 50 Deejay's, Emcee's Breakers and Graf writers.

Standing here now in this present time going into 2004 and looking back at my history I see my self as a genuine product of a ghetto's creativity manifested into the man I see in the mirror today, or in more simple terms just a genuine product of Hip Hop. It's all I've known over the last 20 years, I've been hooked since day one and it's been so much good fun being involved since the early day's of the UK Hip Hop scene.

2hip: Cardiff is a scene that not too many people are aware of, how do you find it?

Johnny B: I love it! There's always a good vibe between artists here in the city, there never seems to be back stabbing going on as it did in the 90's between crews. When I take a look around and see so much amazing talent it makes me feel very proud to be apart of this scene.

As far as club night's go it's been fantastic since Brotherz Grimm started Higher Learning a few years ago. It takes place here in Cardiff's premiere night spot at the Toucan Club, it's an all elements Hip Hop night with big names performing and there's always a local act supporting!

Keltech: To put it bluntly, The scene down here is fucking amazing!, it's the major reason I got back into Hip Hop full time because I had also been producing D&B for years. During the mid 90's I was a little put off with the local D&B scene, DJs were arrogant and most nights would end in violence. I mean it was getting a bit much when the D&B DJs started to get threatened if they didn't play certain tunes! I just hope it’s changed these days?

So for years I led the life of a monk shut away from the world in my studio where I put in a lot of hard work learning my craft, releasing records, building an internet profile and supporting the US D&B scene who were really into my heavy tunes, in fact the US scene happened to be my best sales area.
 
It wasn't till Johnny started dragging me back out to the local Hip Hop nights years later that I realised how good the scene was on my door step. It was nothing like the old bad boy D&B scene. The atmosphere was amazing and the Hip Hop community were very supportive, embracing all up & coming artists/DJ's etc. Big up to Higher Learning!

2hip: I sometimes feel like the Cardiff scene is segregated from the rest of the UK scene in that not many acts play across the Severn. Is this something you try to do?

Johnny B: Yeah most defiantly that's something we try to push for mate, we play gigs in places like Bristol and London, even as far a field as Bangor or up North in Sheffield. Our priority at the moment is organising a UK tour to promote the new album. So yeah branching out across Britain with our live shows is something we feel very strongly about.

Keltech: Yeah we play where ever we're welcome, doesn't matter where it is to be honest.

2hip: Also, in the reverse. A lot of the big acts only make it as far as Bristol. Is this because the Cardiff scene can't support big acts or because people will make the travel if they want to?

Keltech, Ice T and Johnny BJohnny B: I was only speaking to Dregz from the Skinz about this the other day, we were discussing the fact that Bristol is a bigger place and has more of a concentrated Hip Hop scene than Cardiff. In our city centre we’re saturated with mainstream clubs pumping out house & techno, so the promoters are worried that the crowd won’t support Hip Hop. You will always have your underground heads turning up to most Hip Hop gigs here but it's just that gamble for the promoters if Joe public are gonna turn up to fill the remaining seats?

It's a difficult one because sometimes Brotherz Grimm will have someone big playing at Higher Learning and it could be a sell out show and then the following month they'll bring down someone who's just as big and the club might only get half full?

Keltech: I never see flyers for other clubs outside of Wales so I can't say if we have fewer big names than other regions, but it certainly seems as if big names do reach here quite often.

2hip: The LP 'The Name', what can people expect?

Johnny B: In a nut shell this album has strong, uplifting, party, conscious type rhymes with Keltech bringing world class production and scratching skills to the table...and not to forget he's engineered and mastered the whole fucking lot!

Keltech: I feel it's just a refreshing concoction of hip hop, cooked on a low gas mark just the way we like it.

Johnny B: I would also say that based on the feed-back we've had so far this album seems to have quality stamped right through the middle. It's had plenty of radio airplay already and we only found out just the other day it's reached Hip Hop Connection magazine's 'UK Gold Top Ten', its gone straight in at 4th place!

It feels great because my 'Rhyme Hungry' mini album had also made it into the HHC Top Ten spot at 5th place. Since then I had been wondering if my next record would ever have the same type of impact or mass appeal, but the new album seems to be doing even better so I’m really pleased.

Keltech: On this album I really pushed myself to the limit with the engineering & mastering, I was trying to produce a professional polished sound like the guys that work in million pound studios would do but on my very modest setup instead. I don't want to bore you with details but each track took weeks to master, individually tweaking each sound once it was laid down, I was still teaching myself how to engineer and master at the time by trail and error so next time things might be quicker. But like I always say you get out what you put in and the results speak for themselves.

I put 110% percent in to everything I do, Johnny will tell you I work till I physically drop to get these results, I must be mad!
When I step in the studio I try to produce something totally different from the last track, maybe try different techniques or experiment with sounds I wouldn't normally use. I also find it a challenge to write something that isn't as dark as my previous material. I've been producing dark & heavy tunes for 10 years now so I have to vary my diet a little.

2hip: Why call it 'The Name', is it as simple as just introducing yourselves?

Johnny B: Yeah it's basically as simple as that mate because my last 2 albums featuring Keltech were self titled by 'Johnny B' because they were more of a solo venture for me, plus I had produced half the album on 'Am I Still Hip Hop?' and Dek Masha Slice from 'Headcase Ladz' had produced music on my second album.
 
We only started to use both names as a double act after the success of 'Rhyme Hungry' which was a brilliant record to make by the way, as you know it featured some of the UK's finest like Junior Disprol, Nobsta Nutts and the Freestyle World Record holder Ruffstylz!!! It was fantastic working with those artists because I've got a lot of love and respect for them boys. Anyway back to the original topic, the album title also represents our whole angle down to the ground because our basic motto in this game is what you see is what you get!, no gimmicks, no hype man on the stage, it's just me and my deejay rocking the crowd!

Keltech: Yeah just as Mr B say's

2hip: Johnny, on the LP there's a skit called 'Spit How I Speak'. Is this something that you feel is a problem when selling units outside Cardiff in terms of appeal and understanding?

Keltech and Johnny B
Johnny B: No mate I don't think it's a problem with regards to appeal because I know in the past my records have sold well in the UK and our material gets played by proper heads like Disorda and Excalibah to name a couple. It's just an issue I needed to make clear for those who think Cardiff people have a typical Welsh accent just because where from Wales. I wanted to help them understand this is how we speak in our city but most importantly let them know I rap with a 100% Cardiff accent.

2hip: Since being signed to a label, how have you found the whole business? Easier? Restrictive?

Johnny B: I don't really want to dig deep into detail with regards to our record deal but I can tell you this much mate, apart from funding the vinyl this label hasn't done a thing to help with this release. We've had to sort out everything from marketing to promotion, anything you can imagine a label should have done we've had to do ourselves. We've taken care of all aspects of the business because if we had not taken control we would be nowhere with this release.

Keltech: Personally its been VERY stressful, we made the big mistake of waiting for a label to do things that they promised but couldn't deliver, we sat around for months so myself and Mr B said enough is enough and we did it all ourselves.
 
Much happier now this way, things are finally moving swiftly again and the Pyraplastic label is back up and running stronger then ever with two heads taking care of the business now.

2hip: Are there any plans to release more material on the label?

Johnny B: We're already in the process of a CD re-press of the album through Pyraplastic records... Pyraplastic is an old record label that Keltech run during the 90's. We are resurrecting it from the ashes and we're both now breathing life back into the flame until we find another record deal.

Keltech: Yeah like Johnny said not on that label, it hasn't worked out, we're going back on trusty old Pyraplastic, we have just paid for the album to be pressed on CD, and then we will drop a couple of new EPs early next year. Got some top secret tuneage up our sleeves that I've been developing in the lab!

2hip: So you won a few awards at the Welsh Music Awards. Do you feel awards like this are necessary for welsh music to gain recognition at a higher level especially in the UK?

Johnny B: I think music award ceremonies like this can be a good help towards an artists dream of make a living off music. It definitely helped us move up the ladder, we had nationwide press and played live alongside the biggest names in the music industry which sparked off a lot of interest outside the Hip Hop scene, it also helped us get high profile gigs and radio airplay & interviews on stations I never imagined possible for an underground act like us.

Even reaching the semi finals of the MOBO awards last year was a brilliant help to us, because we were contacted by some major A&R's in London who were mad excited to watch us play live.

Keltech: Yeah they seem to have giving us some recognition in the mainstream world which can't be a bad thing because it gives you leverage, but in general Welsh music certainly doesn't need any help getting recognition. Just think about some of the massive names in the music world across every genre who are from Wales. Half the time people don't know where artists come from anyway and for that matter who cares, it’s the music that's the important thing!

2hip: What's the proudest moment in your music career's so far?

Keltech: My proudest moment and biggest achievement that taught me discipline and determination was entering the world DMC championships in Glasgow and getting through to the final in the night where I was holding my own amongst the UKs best. I had 8 weeks to nail down a 6 minute world class set.
 
Entering the DMC might be personally nothing to the talented DJs around today but to me it was the biggest moment in my life something I could only dream about doing when I watched Cutmaster Swift in 1989 win. I would of never of thought I would be performing in front of him, judging me!

Johnny B: A very, very proud moment that springs to mind was only just last month when we supported Afrika Bambaataa. We had just arrived back in Cardiff after a 6 hour journey in the car from a gig we played with Rodney P & Skitz so we were proper exhausted and worried if we would perform at our 100% best. I must say it didn't stop us one tiny bit, we played our hearts out for what was one of our most proudest gigs yet alongside the Godfather of Hip Hop himself.

Keltech and Johnny BIn all honesty mate there have been a lot of proud moments in my music career over the last couple of years. There was this one time when I had just come off stage after performing at a night in Bristol, I was sitting back stage watching Probe Mantis from Aspects dropping a freestyle when security came over to me and said "there's two girls saying their big fans of yours and their asking to come back stage and meet you", I thought yeah right, just two girls trying to blag their way back stage and hang out with the Aspects or whatever,  I said "yeah safe then let them through mate"  then sarcastically I said to both girls  "I hear your big fan's of mine, tell me what you know about Johnny B then?"  one of the girls then said to me "I bought your vinyl from Backyard records here in Bristol and we both love it!", she then began to start spitting lines from a verse on 'Rhyme Hungry' and then her friend joined in with the chorus, I thought is this f**king real or what???, I almost cried with emotion, believe!,  I quickly called Keltech over to hear these girls rapping my song, I said "fuck me mate, last year I was sitting on my bed writing these rhymes and now there are two girls I don't know from Adam who live in another city spitting my rhymes back to me in my ear"...I was so overwhelmed that night I went home and wrote the title song for 'The Name'. So girls if you read this interview I dedicate that song to you both!

I had a similar buzz back in December 2001 when I first saw my records in HMV, as a kid I had only fantasized about seeing my own vinyl on sale in there, and there it was for real, a Johnny B record almost glowing, fresh on the new releases stand. It was such an amazing feeling because I remember at the beginning of 1999 I set myself some personal targets which were once only my child hood dreams and decided to turn these dreams into goals, I put my head down and worked really fucking hard and all of a sudden I've hit a few of these targets already. It's such a wonderful feeling when dreams come true, believe! They might not be big dreams to some people but they’re my dreams and they mean the fucking world to me!!! I feel even on a small underground scale I've achieved more personally than I ever thought possible.

Another really proud moment was August this year when we supported Ice T as part of his UK tour. I remember just before we were due to perform I was chatting to my man Ruffstylz by the side of the stage telling him how I couldn't believe I was actually hanging out back stage and supporting a legend like Ice T. Ruffstylz then reminded me that years ago I had once told him that all I ever wanted was recognition around the area where I lived in St Mellons, and the point he made was so bloody true because all the success I've received over the last few years has been nothing more than just a huge fucking bonus!!! I feel a lucky man.

2hip: Keltech, you've been producing non-hip hop for years now. Do you still do much of it?

Keltech: Since 2000 I have produced just 5 D&B tunes, which isn't a lot if you compare the 65 tunes from 1995-1999. I was recently asked to do a D&B remix for a US group called Pitch Black "Its All Real" produced by DJ Premier of Gangstarr, but for the last 3 years 99.9% of my production has been Hip Hop and turntablist tracks only.

2hip: Do you find it hard to produce a drum and bass track one minute, then start working on a hiphop track?

Keltech: Nah its easy, I used to produce them in exactly the same way its just the tempo is almost doubled for D&B. Sometimes I would even start a Hip Hop track and turn it into D&B if it sounded better speeded up and vice versa.

I'm very fussy with my Hip Hop production I want it to sound original and unique but still obviously tie in with the Hip Hop genre. For example I've started making tunes before now and they happen to sound like something DJ Premiere would produce, which is good don't get me wrong but it's a sound he coined which is uniquely him. So I end up deliberately changing my tracks so hopefully they sound different from the norm fitting a gap in the market that know body else is filling. If that's a good gap to fill is another question haha.

2hip: Equipment wise, how do you go about making a track?

Keltech: To make tunes I use Cubase, soundforge, esi-32 midi sampler, 2 decks, coffee and a porno mag for when I get bored.
I used to use loads of outboard gear but as I no longer need to make mad sound fx and heavy synth sounds for D&B I just stick to a few bits of gear I know I can get results from.

2hip: So are you totally happy with how your music is progressing after all this time?

Keltech: Yes very, I'm finally doing what I always dreamt of as a kid, to be on stage with people in the crowd going nuts over what I'm doing and what I've produced. Doesn't matter if its 10 people or 1000 because it’s such an intense feeling when I'm performing complex tricks and the crowd are buzzing off it. It’s been hard work mentally and physically to get to this stage but well worth it. I strongly believe if you want something bad enough you'll work hard to get it, you only get out what you put in.

2hip: Has your production style changed over the years?

Keltech and Johnny BKeltech: Yeah, before I needed to produce sick dark tunes to flow my built up emotional anger into growing up with life's pressures, but now I'm happier and I channel my positive energies through skills.

Its reflected in my music, my sonic palette has diversified, I now enjoy different sounds and its more of a challenge to me in the studio to write something that isn't dark as fuckk. maybe I'm just getting old.. I get my fix/therapy from scratching nowadays, at this moment I'm obsessed with skills, that's what I buzz off when I hear a tune, it's gotta have that magic spark, something I haven't heard done before.

2hip: So why do you like Hip Hop so much over D&B?

Keltech: Again the skills mate! I've always been into Hip Hop its just I devoted more of my time to the D&B scene for a while, I used to get intense rushes off dark D&B tracks in a club, I mean real paralysing rushes going up my spine, where you feel like you are floating in your own world. But I found in 95 the D&B scene started to change, it went slightly commercial and it wasn't the style or scene I was into anymore. It became more and more difficult to find decent tunes and before I knew it everyone was making tracks and DJing which led to the market being saturated. The reason I love Hip Hop culture is because it's so highly skilled, you have breakdancing, graffing, DJing and Rapping, all mad skills which I buzz off. Also at every Hip Hop night I've played around the UK the atmosphere seems to be wicked and friendly, what more can you want.

Personally talking from a DJ that used to spin D&B for 8 years I find scratching/turntablism a infinite universe of skills which I find more stimulating and harder to master than just mixing D&B back and fore. This is what keeps my enthusiasm/hunger going knowing I can never master every technique out there. Its like an everlasting gobstopper a new flavour around every corner.

I started scratching in 1992 but I wasn't that good, and left it to learn mixing. It wasn't till recent years I got back into it and I started getting obsessed with techniques, apart from producing I practice scratching for hours daily like a religious ritual , developing new techniques or inventing new beat scratches. Its like I need that tough challenge to keep me hungry and its therapeutic to my mind. Scratching is escapism when you're deep inside a freestyle its almost as if you are locked inside your own little world, its like a spiritual yoga style experience.

My misses thinks I need help with this obsession because I have a crossfader on my key ring that I use in the office to practice my new fader techniques on when ever I get a spare minute. Just tonight I was sat in my local take away waiting for my food, so I whipped it out, (the fader that is) and started on this new continuous crab technique I'm working on where I crab forwards and in reverse in one fluid motion, I was getting some funny looks!

2hip: What can we expect from Keltech & Johnny B in the future?

Johnny B: We're in the middle of organising a UK tour at present featuring 'The Skinz' (Captain & Dregz). We're also back in the studio writing and recording material for a new EP we want released at the beginning of next year, shortly followed by another EP, closely followed by a double album.

Keltech: Also expect allot more turntable based tunes, complex beat scratching tunes with Johnny and guest emcees on, most of the tracks will be focusing on sick skills.

2hip: What's your favourite flavour crisps?

Johnny B: Pickled Rhymester Munch

Keltech: Pork Scratching flavour

2hip: Ok, that's about it. Any shout outs you want to make?

Johnny B: There's far to many people I wanna big up so I'll just thank everyone in the UK who've bought my records, attended gigs or showed any support over the years...actually let me add on that please, I would like to give an extra special shout of respect to the Welsh Hip Hop scene, your support has been life changing, Thank you! Big up ya self also 2hip!

Keltech: Simply thanks for the interview and big up everyone that has been supportive, too many to mention.

- 2Hip | profile


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